Luzerne County

June 2006: The Institute conducted an overview of Luzerne County and the economic implications of being considered a destination for visitors. The Institute conducted several street surveys, online surveys, business and community leader interviews, and two public forums. The forums were held in downtown Hazleton and Wilkes-Barre Township. Residents and business leaders attended the interactive event and were provided the opportunity to voice opinions about tourism and offer insight on how Luzerne County should be marketed to visitors and residents. In addition, The Institute researched several case studies in order to uncover areas in which new tourism experiences could be created for Luzerne County. Strategies were developed for attracting visitors to the county with an emphasis on quality of place and recreational opportunities.