Famous Reading Outdoors (FRO)

On behalf of Famous Reading Outdoors – a motorized, non-motorized and hunting recreation facility located on Schuylkill and Northumberland Counties – The Institute developed and deployed a rider information usage survey from FROs annual pass membership list. The Institute completed the analytics and prepared a narrative report and used the spending estimates to develop an economic impact study using IMPLAN and market analyses with recommendations for complementary marketing and business development around the property.