Wilkes University

2019: The Institute conducted a market study among Wilkes students to identify housing needs, amenities, and price points using a mixed methods approach. The Institute evaluated the student housing supply from private sector property owners and compared it to student demand and finally, developed recommendations to enhance university housing.

2013 – 2019: A series of surveys was conducted over the course of several years – 2013, 2017, 2018, and 2019 – to gain enhanced understanding of the reasons prospective students opted not to attend Wilkes University. The Institute asked respondents what they looked for in a school, and how the college either surpassed expectations or fell short of them. The results, which were largely consistent over the years, were used to better market Wilkes University’s strengths to potential enrollees. In May 2019, the research team also produced a housing study on behalf of Wilkes University. Through surveys and focus groups, students and landlords shared feedback that helped University leaders better understand perceptions and decisions surrounding certain housing types, amenities, and policies. This research contributes to improved living opportunities for current and future students.

May 2015: The Institute used multiplier modeling to assess the economic impact of the university through operations, faculty, staff, student, and visitor spending. The Institute measured impact in terms of job creation and earnings throughout the city, county, and state.

January 2015: The Institute oversaw the deployment and collection of two surveys that gathered information which helped ensure the longevity and success of family firms in Northeastern Pennsylvania and explored the entrepreneurial communities.

December 2012: The Institute produced a series of white papers over a two year span on the history of Marcellus Shale, uses and demand of natural gas, and policy statements on a variety of Marcellus Shale implications.